3D Motion Design, Art, Direction by Nate Rodriguez-Vera
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299 Park Avenue - City Revival

299 Park Avenue - City Revival

Roles: art co-direction, scene building, animation, simulations, materials, lighting, rendering, compositing

“City Revival” is one of a series of cinematic digital murals designed for the 60-foot-long LED installation at 299 Park Avenue, as part of an ongoing project with LAB at Rockwell Group. This 5-minute looping animation shows the iconic Manhattan skyline being adorned by a series of evolving snippets including floating balloons, growing beds of plants and flowers, glittering lights, and shifting hues, as the day evolves. It is a celebration of NYC’s resilience and determination to bounce back in 2021 and beyond after a challenging 2020.