3D Motion Design, Art, Direction by Nate Rodriguez-Vera
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Nike - Spring/Summer/Holidays 2019

Nike - Spring/Summer 2019

Nike Spring/Summer/Holidays 2019

Nike's mission is what drives them to do everything possible to expand human potential. They do that by creating groundbreaking sport innovations, by making their products more sustainably, by building a creative and diverse global team, and by making a positive impact in communities where they live and work. Based in Beaverton, Oregon, NIKE, Inc. includes the Nike, Converse, Hurley, and Jordan brands.

Nike's Sportswear division reached out about creating some conceptual art for their Spring/Summer 2019* and Holiday 2019* collections. The Spring/Summer concepts featured more "new aesthetic", “vaporwave”, tropical, colorful themes. The Holiday concepts (not shown yet) takes revered pieces of Nike branding and gives them more of a cold, dramatic, worn down cement / stone aesthetic. 

* These concepts never made it to fabrication, but permission has been granted by Nike to show them.